On Air Broadcast Crew
The fastest way to build real AI skills: produce a newscast together.
About
On Air Broadcast Crew is a hands-on way to build real AI skills across your organization. Teams produce their own news broadcast, and every person uses AI to do their part.
The program kicks off with a short introduction to AI and focused video training on a curated set of tools, so the whole group starts from the same baseline.
Then teams become independent newsrooms. Each member takes on a specialist role, such as scriptwriter, researcher, image or video creator, voice talent, editor or producer, with AI tools matched to that job. Working from a brief, a template and a realistic scenario, crews produce a news segment and present it to the room.
As time allows, crews share which tools worked and where they hit roadblocks, and the session wraps with a debrief on key takeaways and how to keep growing AI skills on the job.
Learning outcomes
People retain AI skills best when they apply them to a real deliverable. Because every specialist's work has to come together in one broadcast, collaboration and creativity grow naturally, and people gain respect for roles they rarely think about.
Open conversation throughout the session helps address common concerns about AI in the workplace and builds a culture of continuous learning.
The program makes the case clearly: AI is there to augment your people, not replace them. It frees them for more strategic, creative work, and participants start spotting opportunities to apply it in their own workflows.
If it is helpful, the debrief can also open a conversation about responsible AI use and how your organization plans to handle it, so employees feel informed and heard. It is a practical first step for any AI adoption plan.
Program flow
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AI 101
A quick introduction to AI concepts, followed by short video training on selected tools.
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Staff the newsroom
Teams form crews, and each person takes on a specialist role with matching AI tools.
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Produce the segment
Crews research, script, create visuals, record voiceovers and edit using AI.
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Go live
Each crew presents its segment to the room as a finished broadcast.
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Debrief
Crews share wins and roadblocks, and the group discusses next steps for AI at work.
What is included
Included
- Professional facilitation team
- AI introduction and video training
- News brief and segment template
- Access to the AI tools used during the program
- Group debrief on AI in the workplace
Not included
- Venue rental fees
- Catering and beverages
- Audio-visual equipment
- Ground transportation
- Custom printed materials
Frequently asked questions
How many people can participate?
We run it for groups of 10 to 500, divided into smaller teams.
How long does it run?
Most sessions run about 2 hours.
Is it a good fit for employees who are new to AI?
Absolutely. We start with the basics and short video training so everyone begins on equal footing.
Is it an indoor or outdoor activity?
Indoors. A conference room, ballroom or event space with enough room for the teams works perfectly.
What roles can participants take on?
Scriptwriter, researcher, image or video creator, voice talent, editor and producer, each with its own AI tools.
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Request a quote for On Air Broadcast Crew
Tell us your group size, date and goals. We will reply with a tailored proposal.