Customer Colour Canvas
Give your customer a color, a style and a 3D portrait.
About
Customer Colour Canvas is a relaxed, creative way to see your customers through fresh eyes. Each team receives a 3D object to use as its canvas, plus black, white and primary-colored paints.
The session opens with the basics of contrast, artistic style and color theory, and a look at how colors influence our emotions.
Next, teams agree on a customer profile and decide how to express it in color. They choose an artistic style, sketch a plan and then bring their 3D object to life with paint. The profile gives every artistic choice a clear purpose.
When the pieces are finished, everyone walks the room gallery-style, viewing each artwork and discussing the customer it represents. Different teams often imagine the same kind of customer in surprisingly different ways.
Learning outcomes
Participants discover the link between color and emotion and how it shapes the way people feel about a product or brand. The same color can mean very different things to different people.
Customer profiling becomes light-hearted and full of discussion, as teams debate who their customer really is and what matters to them. Questions like 'what does our customer value most?' lead to lively, useful debate.
Creativity takes over as teams translate a personality into colors and styles, keeping the conversation focused and fun.
To succeed, team members must listen to each other, respect different opinions and agree on a direction within a limited time. Those same skills help teams align on customers and priorities, and many groups carry these conversations straight into their next planning meeting.
Program flow
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Color 101
Teams explore contrast, style and color theory and how colors affect emotions.
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Profile the customer
Teams agree on a customer profile and how to express it in color.
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Sketch it
Teams choose an artistic style and sketch a plan for their 3D object.
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Paint
Teams mix colors and paint their object to bring the customer to life.
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Gallery walk
Everyone tours the artworks and discusses the customer behind each one.
What is included
Included
- Professional facilitation team
- 3D objects to paint
- Paints, brushes and painting materials
- Color theory introduction
- Gallery walk and discussion
Not included
- Venue rental fees
- Catering and beverages
- Audio-visual equipment
- Ground transportation
- Custom printed materials
Frequently asked questions
How many people can participate?
We run it for groups of 10 to 500, divided into smaller teams.
How long does it run?
Most sessions run about 2 hours.
Do we need painting experience?
No. Teams learn the basics at the start, and the focus is on ideas and teamwork.
Is it an indoor or outdoor activity?
Both. We can run it indoors, outdoors or a mix of the two, depending on your venue.
How does this tie back to our customers?
Each team builds a customer profile and expresses it in color, sparking useful discussion about who your customers really are.
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Request a quote for Customer Colour Canvas
Tell us your group size, date and goals. We will reply with a tailored proposal.