Spotlight Ad Studio
Give your team a brief, a deadline and an AI-powered creative crew.
About
Spotlight Ad Studio drops your team into the fast-paced world of advertising. Each team becomes a pop-up creative agency with a client brief and one deliverable: a finished TV commercial.
What makes it different is the crew. AI tools are built into every phase of production. Teams use them to brainstorm ad concepts and sharpen the script, map out a storyboard, speed up editing and generate natural-sounding voiceovers and music.
Before the final cut, agencies can even run their ad past AI to predict audience reaction and refine the message, just like a real agency testing a campaign.
Agencies compete for the best spot, but inside each team the work is fully collaborative: pooling ideas, dividing tasks and making fast, confident calls together. It is a smart, hands-on way to explore AI with your people.
Learning outcomes
For many employees, this is their first chance to use AI on a real project rather than just read about it. They see firsthand where AI saves time and where human judgment still makes the difference.
Running an agency means scoping a project, assigning work across different strengths and keeping everyone aligned to a deadline. That builds cross-functional collaboration and practical problem solving in a way a slide deck never could.
Moving from concept to finished ad shows how AI boosts creativity and productivity when it is part of a team workflow, not a shortcut around it. Seeing a colleague use a tool with confidence often encourages others to give it a try.
Participants walk away with a commercial they are proud of and concrete ideas for using AI to communicate better with customers and coworkers.
Program flow
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Client brief
Agencies form, receive their brief and get oriented on the AI tools available.
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Concept and script
Teams use AI to brainstorm ideas, pick a winning concept and tighten the script.
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Storyboard
Each agency maps out the commercial shot by shot with help from AI visuals.
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Production
Teams edit footage and add AI voiceovers and music to finish the spot.
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Test and refine
AI predicts audience reaction, and teams sharpen the ad before the final cut.
What is included
Included
- Professional facilitation team
- Access to the AI tools used during the program
- Agency briefs and challenge materials
- Step-by-step guidance for each AI production stage
- Judging of the final commercials
Not included
- Venue rental fees
- Catering and beverages
- Audio-visual equipment
- Ground transportation
- Custom printed materials
Frequently asked questions
How many people can participate?
We run it for groups of 10 to 500, divided into smaller teams.
Is it competitive or collaborative?
Both. Teams go after the best result, but they can only get there through strong teamwork.
Does anyone need AI experience?
No. We guide teams through every AI stage, so complete beginners can jump right in.
Is it an indoor or outdoor activity?
Indoors. A conference room, ballroom or event space with enough room for the teams works perfectly.
What does each team produce?
A finished TV commercial, from first concept and script through to the final edit with voiceover and music.
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Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.