Signature Scent Atelier
Create a custom fragrance and the brand to match.
About
Signature Scent Atelier puts your teams in charge of their own perfume house, with a client to impress and a fragrance to launch.
Each team receives a client profile. Their job is to design a fragrance for that client and build a brand around it, with AI working as their research assistant.
AI suggests scent combinations tailored to the client, breaking them down into top, middle and base notes, and generates a first mood board to spark ideas. But the decisions stay human: which notes to blend, what story the fragrance tells and how to take it to market. For an added twist, teams can create two perfumes, one with AI and one without, and compare the results.
Each team then presents its fragrance and brand story for the final judging, pulling together everything it has learned about its client.
Learning outcomes
Signature Scent Atelier is a fresh, engaging way to explore customer focus, company values and team communication. To win, teams have to understand what their client feels and values, then translate that into a scent and a brand identity. It is a natural fit for marketing, sales and product teams.
Combining intuition with AI insight sharpens decision-making. Teams learn to test suggestions, challenge assumptions and align on a direction, even when everyone has a different idea of what the client will love. The strongest teams listen first, then decide.
The optional with-AI versus without-AI comparison sparks a lively discussion about where technology adds value and where human creativity wins.
Participants leave with new ideas for creative marketing, a greater appreciation for diverse perspectives and hands-on experience using AI as a genuine business partner.
Program flow
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Meet your client
Teams receive a client profile and learn how fragrances are built from top, middle and base notes.
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AI research
AI suggests tailored scent notes and a mood board, and teams debate what fits their client.
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Blend
Teams mix their chosen notes into a signature scent, with the option of a second, AI-free version.
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Build the brand
Teams name the fragrance and develop its story, look and go-to-market plan.
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Final judging
Each team presents its fragrance and brand, and all creations are judged.
What is included
Included
- Professional facilitation team
- Fragrance-making materials
- Client profiles and challenge briefs
- Access to the AI tools used during the program
- Final judging of all fragrances
Not included
- Venue rental fees
- Catering and beverages
- Audio-visual equipment
- Ground transportation
- Custom printed materials
Frequently asked questions
How many people can participate?
We run it for groups of 10 to 500, divided into smaller teams.
How long does it run?
Most sessions run about 1.5 hours.
Do we need to know anything about fragrance?
No. AI suggests scent notes for each client, and teams make the final calls together.
Is it an indoor or outdoor activity?
Indoors. A conference room, ballroom or event space with enough room for the teams works perfectly.
Can teams compare AI and human ideas?
Yes. An optional challenge has teams create one perfume with AI and one without, then compare them in the judging.
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Request a quote for Signature Scent Atelier
Tell us your group size, date and goals. We will reply with a tailored proposal.