Rolling Kitchen Challenge
Launch a food truck brand, cook your signature dish and win the judges over.
About
Food trucks are an American institution, and Rolling Kitchen Challenge puts your team behind the counter of its own. Every team starts with a brief covering four things: the main ingredients, the truck’s location, its target customers and its opening hours.
With that brief in hand, teams make the same calls a real food truck owner makes. They choose a brand name, a signature dish, how the food will be presented and how it will be priced.
Then they plan the business side. Teams set a sales strategy, build a break schedule and assign every person a role, from head chef to front of house.
When the clock starts, the kitchens open and teams bring their concept to life. At the end, each team presents its signature dish and introduces its head chef, and the judges crown the best rolling kitchen of the day.
Learning outcomes
Rolling Kitchen Challenge is a collaborative way to build teamwork, communication and time management in a lively, hands-on setting.
Turning a brief into a brand, menu and sales plan shows the value of planning and organization. Teams quickly see how decisions about price, presentation and target customers all affect one another. Teams that settle on a clear concept early usually run the smoothest kitchens.
Running a kitchen brings together people from different departments, levels and personalities. Each person finds their strengths, takes ownership of their station and works toward the team's shared goal.
Presenting to the judges adds a final test of clear communication and customer focus. Because every person has a defined job, people see how their contribution affects the customer, the team and the bottom line, just like in a real business.
Program flow
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The brief
Teams receive their brief: main ingredients, truck location, target customers and hours.
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Build the brand
Teams choose a name, signature dish, presentation and pricing for their truck.
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Plan the service
Teams set a sales strategy and break schedule, and give everyone a clear role.
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Open for business
Teams cook and serve against the clock, bringing their concept to life.
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Judges' verdict
Each team presents its dish and head chef, and the judges name the winner.
What is included
Included
- Professional facilitation team
- Cooking ingredients and kitchen equipment
- Team briefs and branding materials
- Judging of every team's dish
Not included
- Venue rental fees
- Additional catering and beverages
- Audio-visual equipment
- Ground transportation
- Custom printed materials
Frequently asked questions
How many people can participate?
We run it for groups of 10 to 500, divided into smaller teams.
How long does it run?
Most sessions run about 2.5 hours.
Does anyone need to know how to cook?
No. Teams plan the dish together and split the work, so everyone can contribute.
Is it an indoor or outdoor activity?
Outdoors. We adapt the setup to your venue, whether that is a park, a resort lawn or a waterfront.
How do the judges pick a winner?
Each team presents its signature dish and head chef, and the judges choose the best rolling kitchen.
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Request a quote for Rolling Kitchen Challenge
Tell us your group size, date and goals. We will reply with a tailored proposal.